Advertisement issue

Sue Jozui's essay

         When people see an advertisement, they automatically have the heart to buy the product that is being advertised. However, Sue Jozui, thinks the reasoning behind this is because every advertisement is presented with a celebrity in it. She is strongly against this matter and suggests we boycott and legislate rules on advertisement. However, this kind of marketing isn’t misleading because the whole point of advertisement is to sell the product.

         First, advertisement is plainly business. Their main goal is to get the audience interested in buying the product. They would do anything in order to make the advertisement compelling and modern as possible. That is why they use celebrities in the first place. People tend to be attracted to celebrities which in case they advertise with one in order for people to be interested. Advertisement should be allowed to use celebrities to support a claim.

         Next Jozui said “The audience is expected to transfer approval of the celeb rity to approve of the product. This kind of marketing is misleading and insults the intelligence of the audience.” This is what advertisement is all about. They obviously expect the audience to buy the product. Without approval of what people like, how else would advertisement advertise their product? Also, it is the person’s choice whether to buy it or not. They advertisers advertise and it’s an option whether to buy it or not.

         There are many advertisements that people often see but don’t buy. It all depends on the audience. Advertising is just a job. They aren’t necessarily the ones who make the product. The creator pays the advertisers to advertise the product they make. There is no reason to boycott or legislate laws.

         Jozui sates that we should all boycott advertisement and legislate rules. However, it’s ludicrous to even suggest it. The use of celebrities should be allowed. Despite Jozui statement advertisers should be able to advertise with whoever they like.